(January, 6th, 2014) For Nike SB’s latest line the “Lunar One Shot” released just this week, a production crew of over 50 descended on Buffalo’s Central Terminal, Colonel Ward Pumping Station, Silo City and other parts of Buffalo this past September to capture the this new line in action. An international multiple media roll out of the“Lunar One Shot” will be covered through TV, web, and print advertising, all of it shot in Buffalo focusing mainly on three of skateboarding’s biggest stars Shane O’Neill, Sean Malto, and Luan Oliveira with some special guests.
After previous Nike SB campaign shoots all over the world, for the Lunar One Shot Campaign, Buffalo beat out Berlin, Nike SB Producer/Project Manager and Buffalo Expat Ben Wall suggested the Central Terminal to the Nike SB Creative Director’s Damion Triplett, Michael Hernandez and Lead Designer Eric Lovejoy. A quick August scouting trip from Portland, the assistance of Central Terminal Restoration Corporation Executive Director Marilyn Rogers, and an extensive scout throughout the City of Buffalo with the Buffalo Niagara Film Office and Sunday Skates JP Gillespie, production was set for and completed on what turned out to be a beautiful late week in September.
(L-R: Nike SB Featured Professional Skate Boarder Sean Malto, Buffalo Mayor Byron Brown, Nike SB Global Marketing Manager Kasper Van Lierop, and Buffalo Native – Nike SB Producer/Project Manager Ben Wall on the Central Terminal Set)
Mayor Byron Brown continued his support for production in Buffalo with City owned location requests which included parts of the terminal and also the Colonel Ward Pumping Station. Rick Smith allowed filming at the always creatively buzzing Silo City. JP Gillespie gathered a hardworking crew to helped clean and prep the various sets around the city.
(L-R – 1st AC Jeremiah Pitman, 2nd AC Shannon Madden, and BB Grip Nick Earley set up a dolly shot with the Sony Phantom.)
Trish Phelan handled local Production Manager Duties, and Christi Allen served as Assistant Director for the extensive local crew that supported Portland’s AfterAll Productions Ike Martin and Jon Humphries as well as the entire Nike SB Creative Team. The “One Shot” Campaign was shot with two Arri Alexa’s and a Sony Phantom. Director of Photography was Greg Schmitt, with Buffalo’s Shannon Madden serving as a 2nd AC among others.
A hardy group of Nike SB Team Members made their way up to Niagara Falls State Park and the Cave of the Winds. Brazil’s Luan Oliveira leads the way.
Over 27 out of town crew members spent a week hitting Buffalo’s great cuisine at restaurants such as Mother’s, The Anchor Bar, The Black Rock Kitchen, Gabriel’s Gate, The Lodge, Allen Street Hardware, and others.
Along with the current segment featuring Australia’s Shane O’Neill, segments featuring Luan Oliveira starts in 3 weeks, and Sean Malto starting in March.
Nike SB Lunar One Shot – http://www.nike.com/us/en_us/c/skateboarding/lunar-one-shot